ITC – Are new highs bullish ?

ITC, the largest tobacco company in India, is currently trading at life time highs.
–> In October 2010, the stock made a high of 181.80 which was the highest so far, and this week, stock prices crossed this high, recording 185.7 as the highest price.
–> ITC share price is now at life time highs. By doing so, it has easily gone above its 2008 bull market high while the Nifty remains lower than its 2008 top.
All signs for ITC are upbeat.
So, why do I not like this share, and, what is the way forward.
Why I am bearish on ITC?
I dislike the core business of ITC – selling cigarettes! I feel it is only a matter of time before health conscious society will come strongly upon tobacco manufacturers. In terms of damage to health, the cost of one cigarette is probably many times higher than its retail price. So, how can I be bullish on this business?

What do the charts say?
Bullish. New highs are bullish. While the run up has been sharp in recent weeks, therefore a dip or consolidation is likely, ITC may well outperform